The 2022 Beauty Trends Report: US & APAC

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APAC is home to 57% of global skincare consumers. 

By 2023, ecommerce is projected to account for 48% of beauty and personal care in the US.


Covid-19 has reshaped beauty trends across the world, with product interest and consumer priorities reflecting lifestyle changes as a result of the pandemic. 


This report looks into the key trends of the beauty industry across the US and APAC, as well as the opportunities that lie in specific regions for brands looking to expand and refine their approach to international markets. 

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