Introducing expert multilingual human validation for synthetic market research across languages, cultures and geographies.
London, UK – September 1, 2026 – THG Fluently today announced the launch of its Synthetic Data Validation Services, a new offering designed to help synthetic research providers, market research agencies, enterprise insight teams and survey platform providers validate AI-generated research.
Generative AI is reshaping how insight is created. According to Qualtrics’ 2025 MR Trends Study, 71% of global researchers believe synthetic data will account for more than half of all data collection within the next three years. As synthetic research becomes an increasingly important part of the insight ecosystem, the conversation is shifting beyond model capability towards a more fundamental question: how can organisations trust the insights AI produces?
THG Fluently believes independent validation is becoming the next critical layer of AI-enabled market research. Its new Synthetic Data Validation Services combine multilingual human expertise, market research knowledge and AI quality frameworks to evaluate whether synthetic research is culturally authentic, linguistically accurate and representative across global markets.
“The conversation has moved beyond whether organisations can generate synthetic research,” says Omar Choudhry, Managing Director, THG Fluently. “As synthetic research scales, trust becomes the industry’s defining challenge. Organisations need to demonstrate that AI-generated insight reflects real markets, real behaviours and real cultural contexts. Independent validation should become standard practice for any organisation using synthetic insight to inform commercial decisions.”
Unlike organisations that develop synthetic respondents or AI models, THG Fluently provides an independent layer of evaluation across the synthetic research lifecycle. The offering spans Synthetic Output Audits, Multilingual Benchmark Validation and Cross-Market AI Persona Validation, helping organisations identify cultural and linguistic bias, assess market-specific realism, benchmark synthetic outputs and strengthen confidence in AI-enabled research.
Drawing on a global network of more than 8,000 native-language specialists across 160+ languages, THG Fluently combines multilingual expertise, market research experience and human-in-the-loop AI quality operations to provide independent evaluation across languages, cultures and markets.
As AI becomes integral to modern market research, THG Fluently believes organisations will increasingly be judged not only by how quickly they generate synthetic insight, but by how confidently they can demonstrate that it deserves to be trusted.