THG’s Partnership with Myprotein
As the sole language provider for Myprotein, the world’s number one online sports nutrition retailer, we have been key to their international success across 70 countries. We delivered a single, high-volume project translating 2.1 million words into 20 languages in just 15 days, demonstrating our capacity for rapid, large-scale localisation.
The Challenge
With annual revenues exceeding £600M and a presence in over 70 countries, Myprotein’s growth depends on fast, accurate, and scalable localisation. They required a partner capable of handling massive projects with extremely tight turnarounds without compromising on quality.
The Solution
For one super-charged project, we mobilised a large-scale, highly efficient team and process.
- Rapid Project Management: We deployed a project management workflow specifically designed to meet extremely tight deadlines.
- Customised workflows: We designed customised workflow based on content type and business objectives. From full transcreation of hero content, creative marketing translations, machine translation + post editing right through to MT + AI enhanced only outputs for lower traffic pages. Empowering the client to have greater control of their investment in the areas that drive the greatest impact.
- Quality Assurance: A deep QA process was conducted on all previous Translation Memory assets to ensure consistency and quality from the start.
- Full Content Translation: The project covered all content, including crucial SEO and metadata optimisation to drive performance in each market.
Key Outcomes & Results
The project was a masterclass in scale and speed.
- Massive Volume: 2.1 million words were translated.
- Global Reach: The content was localised for 20 different languages.
- Unmatched Speed: The entire project was delivered in just 15 days by a team of 208 linguists.
- Continued Partnership: Our success has cemented our role as the sole language provider for Myprotein, supporting their ongoing international expansion.