THG’s Partnership with Swift Research
As speed becomes an increasingly decisive aspect in any market research project, optimising workflows and working with effective, time-efficient tools has turned into a vital requirement rather than a nice-to-have option.
At THG Fluently we know quicker turnaround times in market research translate into competitive advantage and a shorter time to market for clients. This is why we combine our linguistic and industry expertise with state-of-the-art technology designed and implemented to help support and speed up our clients’ decision-making process.
Seamless, speedy coding powered by AI: Swift Research
Reducing turnaround times while maintaining a high level of accuracy and consistency was precisely one of the main priorities in market research agency Swift Research’s new coding project for THG Fluently. Their end-client was working on a financial products campaign with tight deadlines. This meant that even a short delay at any stage of the data processing flow could have a considerable impact on the expected timelines, so our dedicated market research team needed to ensure all processes were running smoothly at all times.
Results and future efficiencies
Using Codeit instead of a traditional workflow enabled THG Fluently to reduce turnaround times while maintaining a high degree of accuracy and consistency in the coded responses. This, in turn, allowed Swift Research to meet the end-client’s tight deadlines and keep the project on track at all times. For upcoming Swift Research projects, coders can leverage existing code frames within the platform to use with new datasets, thus creating further potential efficiencies for the end-client and allowing for speedier coding.