Our Approach with the Market Research Sector
We plug into your workflow, matching sector-specialist linguists with tech that speeds up setup, protects terminology and keeps tone consistent. From survey translation to verbatims and reports, we deliver fast, human-crafted outcomes at a global scale.
Challenges We Solve
We address cultural nuance, tight turnarounds and intricate source files with expert file-handling, through Quality Assurance and integrated delivery. This builds the trustworthiness essential for critical business insights.
Key Services for Market Research
THG Fluently provides a comprehensive suite of language solutions that are specifically tailored for the market research sector. From initial survey screener and survey translations to the final presentation of insights, we ensure your research speaks fluently to any audience, anywhere.
- Translation & localisation
- Transcription
- Survey translation
- Desktop publishing for surveys, guides, screeners and reports
- Link check service
- Simultaneous interpreting
How We Use AI
We combine people-first expertise with practical AI to move projects from brief to debrief, fast. Linguists review every deliverable, supported by a team of expert Project Managers, smart quality reports and an advanced workbench. As a result, you receive quality, localised content that's consistent, accurate and actionable.
FAQs
We employ a multi-layered approach to ensure conceptual coherence and cultural appropriateness, including specialist linguists with market research expertise and deep in-country knowledge. This allows them to translate MR content in a way that truly resonates with local respondents. Our process also includes rigorous linguistic validation and comprehensive multi-stage quality assurance to deliver insights that are both accurate and culturally attuned.
Absolutely. We leverage AI-assisted coding for initial processing, followed by meticulous review from our specialist linguists. This enables us to efficiently and accurately handle large volumes of market research data.
Our process begins with a consultation to understand your needs, followed by a detailed quote. Upon approval, we assign a dedicated project manager, assemble a specialist linguistic team, execute the translation/localisation with integrated QA, and deliver the final, polished content, with ongoing support.
AI enhances efficiency through intelligent machine translation and post-editing, ensures consistency with advanced terminology management, and supports faster data analysis with AI-assisted coding. All AI outputs are refined by human experts to guarantee quality.
We maintain strict confidentiality through robust NDAs, secure cloud-based platforms, ISO-compliant data handling protocols, and a network of vetted linguists who always maintain the highest standards of data security.
