The Digtial Patient Report
Crafting healthcare communications for the online era
With one billion health-related Google searches happening every day, consumers are looking more an more to the digital world for information on symptoms, treatments and support.
The growing avilability of online information, paried with the use of connected devices, mobile applications and other technologies has paved the way for the modern digital patient.
However, the doors have also opened for false information being spread, and in turn skepticism over which sources are reliable and accurate.
In this report, we take a look at the evolution of the digital landscape, and how it has transformed how we consume healthcare information. Plus, how healthcare media organisations can reach users across the world through not only digital channels, but in through accounting for linguistic and cultural nuances in messaging and communications.